SMstudy® Certified Digital Marketing Associate

The SMstudy® Certified Digital Marketing Associate course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services. This course is included in the Free Subscription. Upon completion of the coursewor ...
Course Overview

The SMstudy® Certified Digital Marketing Associate course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Digital Marketing Associate exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Digital Marketing Associate. You will also be awarded 10 PMI approved PDUs. 

Takeaways

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Digital Marketing Associate certification by SMstudy

Exam Format

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam
Training Features
With Mycareercube Online’s e-learning system, certification made simpler! You can take your career to next level.Our e-learning system is proven as the best elearning system available in the market and we gaurantee to make you a certified practicener.

Mycareercube courses includes
  1. Expert Instructor-Led Training
    We use only the industry's finest instructors in the IT industry.Learn from our instructor and interact live at your desired place via virtual learning programs scheduled to run at specific times.
  2. Online Exam Mockup Test
    Mycareercube prepares you for live exam by attemping the online mocks. We test you in different ways; first, our learning tool, gives you feedback as to why an answer is correct or incorrect. Next, you’ll receive the questions presented in a randomized, timed format very similar to the live exam. Every time you take the exam, new questions appear. At the end of the test you will be shown, in percentage, what areas of the curriculum you are strong on as well as what areas you’re weak on.
  3. Navigation and Controls
    We provide self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. Decide when you want to learn at your own pace. 24 x 7. Audio-Video Courses for self-paced evaluation based learning.
Course Outline

Introduction

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

 

Understand and Evaluate Digital Marketing (DM)

Channels

 

  • Understand Available DM Channels
  • Evaluate DM Channels

 

Plan and Develop DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

 

Optimize Website

 

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

 

Optimize Mobile/Tablet/Devices

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

 

Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

 

Other Important Elements of DM Channels

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization 
Pricing*

USD

379.00

TRAINING BY:

  Bhavyam Infotech as a Global IT Consulting firm, with a presence in more than 15 countries & headquartered in Singapore, providing End to End Business integration services including Intensive Training on Project Management.

Bhavyam Infotech Services Pte. Ltd.

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